My Notes About Social Media

Muhammed Göktug AR
6 Kas 2015
5 dakikada okunur

Table of Contents

1-)Goodbye 4P’s of Marketing.

2-)Hello 4C’s of Digital

2.1-)Six Social Media Skills.

2.2-) Why you need to use Social Media.

2.3-)How to use Facebook to promote your business.

3-)Examples for social media using company.

Goodbye 4P’s of Marketing

Place
Promotion
Price
Product

Hello 4C’s of Digital

Creating
Currating
Connecting
Culture

Six Social Media Skills

The leader as producer:Creating compelling content
The leader as distributor:Leveraging dissemination dynamics
The leader as recipient:Managing communication overflow
The leader as adviser and orchestrator:Driving strategic social media unitization
The leader as architect:Creating an enabling organizational infrastructure
The leader as analyst:Staying ahead of the curve

Why you need to use Social Media

1-)You get to see your target market,up close and personal

2-)You can respond to problems immediately

Solve problem immediately
Make a comment about your project

3-)Your competition is Tweeting and Facebooking like crazy

Competition is very hard in Facebook,Twitter etc.
The company which compete with you,has already been ready in social media

4-)People are receptive to your messages

They are less likely to see what you post

5-)It will get you more sales

Code System
Does not just keep your company name in front of customer also gives you the opportunity to increase your sales

6-)You will find customer, you didn’t know existed

Use Twitter to find customer who they are looking for your products you sell

7-)Customer you didn’t know existed will find you(and buy from you)

Post a link today,two weeks later you might see a sale from it

8-)It is Free

You can use this system freely but if you want to hire a person who is interested in social media,you need to pay almost 3000-4000 Euro but you can see that the money will turn back to you rapidly

9-)The Social Media Marketing Area is fairly level playing field

How to use Facebook to promote your business

Checklist

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.
Register for your free account. Getting started on Facebook is quick and easy. You don’t necessarily need a personal page to create a business page but it can be a good way to drive traffic to your business page.
Get inspiration and advice on the Facebook for Business page. It has lots of useful case studies featuring businesses of all shapes and sizes.
Tell people you are on Facebook. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.
Make the most of your profile. Include appropriate images, a link to your website, an overview of your company and a description of your product or service.
Use keywords in your profile and posts that people are most likely to search for in relation to your product so your page appears more prominently in search engine results. A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices.
Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business but make sure it is in line with your brand values and does not damage your reputation.
Use advertising to reach out to specific groups of people. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests or even a combination of these.
Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback — positive user-generated content provides a very powerful endorsement for your business.
Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets on your Facebook page to encourage followers to visit your website.
Reward your Facebook followers by running competitions or providing exclusive deals. Many people use Facebook to find special offers that aren’t available elsewhere.
Measure everything, Page Insights provides an overview of who your customers are and how they’re connecting with your business. You can also use the Adverts Manager dashboard to see how your ads are performing against your objectives (http://www.marketingdonut.co.uk)

Examples for social media using company

Ford Motor Company

Ford has brought the social experience to the forefront of their marketing efforts.

Each time they add a new blog post, they pull in the image, headline of the post and the comments from readers onto the front page of their website. Those new to the site or those browsing for a new car get to experience the company and its culture from a social viewpoint right from the start.

Their blog, The Ford Story, is also unique. In the image below you can see their innovative layout where viewers can start reading the comments before they read the article, putting their fans’ and followers’ viewpoints first. Introducing your blog and your readers’ comments to new viewers sets a welcoming and friendly first impression for any company.

Notice the placement of the Stories button in the image below. Ford takes the social sharing component to the next level by not only asking their customers for their Ford stories, but also asking their community to share ideas that are in popular categories like Safety or Personalization.

Ford uses this as a way to get new ideas for their next generation of cars. These ideas are not taken lightly; Ford has used many of these innovations to advance the technology of their cars. They do a great job of involving their fans and customers into their company growth.

Also, photos are always a great way to attract new viewers and draw in existing audiences. In the image below Ford has added a Flickr widget to show off some of their latest photos, making their site more interactive and fun. (One little-known fact is that Flickr is a fantastic tool for search engine optimization. When you load your photos onto Flickr, you can tag them and optimize the descriptions.)

Tip: Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.

(Socialmediaexaminercom. (2015). Social Media Examiner. Retrieved 20 November, 2015, from http://www.socialmediaexaminer.com/ In-text citation: (Socialmediaexaminercom, 2015))

I recommend you watch the video below this sentence.I am sure that you never regret to watch the video.

5 Reasons Why You Need to Use Social Media